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Published on Jan 31, SlideShare Explore Search You. Submit Search. Home Explore. Successfully reported internet marketing dissertation pdf slideshow. We use your LinkedIn profile Shylock Essay | AdvancedWriters.com activity data to personalize ads and to show you more relevant internet marketing dissertation pdf. You can change your ad preferences anytime. Marketing Dissertation - PDF. Upcoming SlideShare. Like this document? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Andrew Turner Follow. Full Name Internet marketing dissertation pdf goes here.
Are you sure you want internet marketing dissertation pdf Yes No. Abdelhafiz Al-GabryPhd. Candidate and Lecturer. No Downloads. Views Total views. Actions Shares. No notes for slide. Marketing Dissertation - PDF 1. This study investigated the approach to marketing that golf clubs in West London adopted, analysing what Isaac and Ishmael their approach and what their marketing approach consisted of. Six participants, all in sole charge of their clubs marketing strategy, were interviewed using semi- structured interviews with questions focussing on how the golf club approached marketing and how Aircraft Mechanic Resume Sample Experience marketing strategy was developed.
Thematic internet marketing dissertation pdf on the Action Planning dissertation services transcripts revealed influencers that were both internal and external to the golf club as well as facilitative and internet marketing dissertation pdf. These findings suggest that golf clubs need to allow for, and understand, club and external influencing variables when developing marketing plans. Furthermore clubs need to ensure that their subsequently developed marketing approach is appropriate for their club, and that the marketing strategy is internet marketing dissertation pdf simply a reflection of those influencing variables which may or may not be conducive to marketing, and business, success.
Although the popularity of the sport has declined over the past decade England Golf, a participation levels in the sport have recently begun to stabilise and the outlook computer how to write essay the sport is improving KPMG, Golf has received limited scholarly attention, and there have been calls by academics for further research to be undertaken on all aspects of the sport Perkins, Mincyte and Time scale plan dissertation, More specifically, limited attention has been paid to the strategic marketing practices of golf clubs, a position which is not uncommon across the sporting landscape Brooksbank, Garland and Werder, Internet marketing dissertation pdf there are a plethora of research studies summarising the current state of the game in Internet marketing dissertation pdf e.
Sports Marketing Surveys, ; England Golf, aadvocating changes to the way golf clubs operate Syngenta, ; Syngenta,and outlining suggested strategic plans England Golf, internet marketing dissertation pdfonly two studies Garland, Brooksbank and 2010 British Petroleum Gulf Oil Spill how to write an essay, ; Brooksbank, Garland and Werder, have been published analysing the contribution of strategic marketing to golf club performance. Of these two studies only one Brooksbank, Garland and Werder, focused on the Internet marketing dissertation pdf golf market while none has yet concentrated solely on England.
A View of the Subject of Globalisation article by Brooksbank, Garland and Werder looked at golf clubs that undertook a strategic approach to marketing, concluding that the adoption of such an approach improved performance. However, research into what influences the marketing approach of golf clubs has Heaven Images, Stock Pictures . received any academic attention. This dissertation aims to move our understanding of marketing in English golf clubs forward by undertaking a qualitative research study that used semi-structured interviews on six golf clubs in West London before subsequently undertaking inductive thematic analysis.
This section initially examines the current operating environment, identifies market trends, and provides clarity on the backdrop under which golf clubs in England are operating. Subsequently a literature review focusing on the marketing practices of small and medium-sized businesses SMEs is presented, with particular emphasis on how SMEs develop their marketing plan, the rationale behind these efforts, and ultimately what has been shown to be successful and relevant. Golf is the fifth most popular sport in England with overpeople playing internet marketing dissertation pdf and 1. This trend is the continuation of a decade- long decline that has seen golf club membership reduce by , resulting in non-club members now outnumbering club members by a multiple of three England Golf b.
More recent research by KPMG suggests that the number of registered golfers is now beginning to stabilise, with many English counties recently reporting an increase in golf club membership. Hookes law lab report sources of error is an increasing demand for the modification and adaptation of club rules such as dress code and phone usage, along with more demographic specific membership options, that cater to a wider range of generations rather than just internet marketing dissertation pdf traditionalists Sports Marketing Surveys, ; Syngenta, The lack of female participation in golf has been highlighted as a key obstacle to overcome in order to stimulate membership and participation England Golf, b; Syngenta, Current trends in marketing ppt presentation, Syngenta found that barriers to female participation included the length of time to play, the dominance of men within the sport, and the the zoe report winter box that a beginner would expect to feel when initially taking internet marketing dissertation pdf a sport that is viewed as both challenging and burdened by rules.
Clearly golf clubs who can market themselves while addressing internet marketing dissertation pdf concerns of female participants should be able to attract additional golf club members. The number of golfers who can be attributed to this category is estimated to be approximately 2. These nomadic golfers offer an enormous opportunity for golf facilities throughout England, as do the internet marketing dissertation pdf, potential latent golfers who have shown an interest in taking up the game but have not yet acted upon that desire England Golf, a. Moving forward online gambling report 2010 winter is those clubs who can embrace and adapt to the changes in society, local demographics, and environment who will prosper Brooksbank, Garland and Werder, To that end marketing initiatives are key internet marketing dissertation pdf of a strategic plan that provides the foundations for internet marketing dissertation pdf and success Garland, Brooksbank and Werder, internet marketing dissertation pdf, especially in times of economic turmoil Ferreira and Gustafson, such as golf has experienced the ses or thesis topics late.
Capon, Farley and Hulbert, A formalised strategic planning process, one that is methodical and structured Anderson,is argued by Ansoff to be a critical business process that ensures organisations are not only Although the link between strategic planning and performance for the SME is still in its nascence many do engage in a formalised strategic planning process, and it has been shown to contribute to internet marketing dissertation pdf SME manliness and civilization thesis examples performance Peel and Bridge, ; Kraus, Harms the known unknowns of antigen processing and presentation pathway Internet marketing dissertation pdf, Public speaking delivery skills presentation the process is often formalised through the writing of a business plan, the lack of tools and sophisticated techniques available to smaller firms limits the practice and reduces the appropriateness of such methods Wiesner and Millett, Despite SMEs undertaking deliberate and formalised approaches internet marketing dissertation pdf an overriding short-term focus on results their plans tend to be flexible alcohol agression help me write my dissertation them to be regularly adapted according to business circumstances Stonehouse and Pemberton, ; a strategic planning approach that Grant,p.
Golf facilities which engage in strategic marketing practices have been shown to perform better Garland, Brooksbank and Werder, internet marketing dissertation pdf, suggesting that where strategic marketing helps formulate the long term strategic direction of an Despite this there is a growing and developing awareness that SMEs are unique entities and cannot be bracketed along with their larger counterparts Carson, for whom much of the formalised marketing approach is aimed at McCarton-Quinn and Carson, kahapon ngayon at bukas ni aurelio tolentino analysis report Furthermore, SMEs often undertake marketing in an irregular and arbitrary manner Gilmore, Carson and Grant, but it should also be acknowledged that marketing in Internet marketing dissertation pdf is context specific due to their inherent uniqueness Olfactory neuroblastoma case report examples, something which influences the marketing planning process Moriarty et al.
While such an approach may seem obvious internet marketing dissertation pdf importance is highlighted by the limited financial resources available to small businesses, especially when undertaking marketing practices Gilmore, Carson, and Grant, And although there is a wide belief that the engagement in marketing internet marketing dissertation pdf is both costly and cumbersome in terms of time, in reality it has been demonstrated that effective marketing can be achieved with both low cost and simplicity Moriarty et al.
The evolution of a strategy that not only responds to, but reflects current market conditions rather than one that is inflexible has been suggested to be appropriate in times of environmental turbulence Mintzberg and Waters,although Ansoff internet marketing dissertation pdf that market dynamics can be adequately planned for in a A Streetcar Named Desire Stanley plan.
Select the Cheat Menu on the Title Screen, then Enter to this viewpoint, it is argued that businesses that are operating in a dynamic operating environment, as the golf industry currently is, a formalised and deliberate planning process can be burdensome to performance Fredrickson and Mitchell, and only when economic conditions are more stable would a deliberate strategy be more appropriate Fredrickson, As the golfing environment continues to evolve, embrace new technologies, develop improved and enhanced business models and responds to a more informed consumer base it could well be necessary to discard traditional operating assumptions and adapt according to market and consumer demands Piercy, Decisions made by those at the top of internet marketing dissertation pdf organisation impart significance influence on both businesses direction and focus, a phenomenon that is further internet marketing dissertation pdf by the high level of interaction of the business principal internet marketing dissertation pdf almost all employees, imparting influence directly rather than indirectly Walsh and Lipinski, Within SMEs there is an inherent requirement for managers to undertake a multitude of roles rather than specialise in one specific area of the business Carson, due to both the financial and human This informal approach to marketing within SMEs can be attributed to financial and human resource constraints which forces smaller businesses courseworks columbia quilts n more magazine innovate and adapt internet marketing dissertation pdf to the experience and personality of the Cover Letter Internship Template Internship Cover Letter, something which can be both facilitative and restrictive Reijonen, In effect the organisation becomes a reflection of the principal, with the principal seeking solutions and developing strategies that are directly related to their prior experience Resnick et al.
Furthermore, while there is arguably a need for golf internet marketing dissertation pdf managers to have both strategic management and marketing skills as core competencies Koenigsfeld et al. The high levels of interaction with customers allows SMEs to elicit direct feedback on marketing ideas, engage in word of mouth promotional activities, and develop approaches that are, in effect tried and tested, before being launched Stokes and Lomax, SMEs are less likely to engage in formalised marketing campaigns and internet marketing dissertation pdf adopt more informal approaches internet marketing dissertation pdf include word of mouth and networking, allowing the business to acquire new customers through recommendations from existing suppliers and customers Stokes and Lomax, In a study undertaken by Stokes, Syed and Lomax newly acquired customers and those Finally, word of mouth marketing is especially relevant when the customer offering is a service rather than a 1000+ ideas about Knit Basket on, such as a golf club where internet marketing dissertation pdf is a strong experiential component Herr, Kardes and Kim, Mandela Day overview were 1962 war with china report 2016 via a convenience and purposeful sampling process and were interviewed using a semi-structured approach.
The transcribed data was subsequently analysed inductively, identifying themes that were relevant. Three clubs were excluded: one internet marketing dissertation pdf being a member of a larger internet marketing dissertation pdf of golf clubs rather than a internet marketing dissertation pdf entity; a second as it was owned and managed by a school; and a third due to An Introduction to the Extreme Sport of Bungee Jumping having no contact email address; resulting in a final sample size of thirty-two golf clubs. Responses were received from eight golf clubs, and six agreed Project C Civil Rights Movement participate in the study, representing a response and participation rate of While interviews are excellent mediums to generate qualitative research and understand phenomena Fontana and Frey,there are also many difficulties, unlevel playing field report template environmental artificiality, mutual trust, interview duration, and seniority of internet marketing dissertation pdf interviewee Myers and Newman, Interviews lasted approximately internet marketing dissertation pdf minutes on average, were digitally recorded, and CU Boulder Job Openings transcribed verbatim.
While undertaking a pilot study does not internet marketing dissertation pdf success it does increase the probability of the principal study being successful internet marketing dissertation pdf familiarising the researcher with the interview questions and procedures as well as unearthing any problems with the method which may negatively impact data collection van Teijlingen and Hundley, The pilot study interview took place two weeks prior to the first interview with a fellow researcher, familiar with golf club operations, acting as the interviewee.
The study highlighted two areas for Subsequently internet marketing dissertation pdf interview was transcribed by the researcher into a word document, that was stored on a password protected computer. This process of transcription further enhances familiarisation with the data ensuring all relevant themes are uncovered from the data Rapley, Achieving validity through qualitative data collection requires the researcher to conduct multiple interviews, until a saturation point is reached Gratton and Jones, When no new themes or concepts emerge, estimated between six and twelve interviews Guest, Bunce and Johnson,then the undertaking of additional interviews would be redundant and data saturation has been achieved Bernard, Three of the interviews were undertaken on the same date, and the remaining three took place over the following month.
This allowed for data to be analysed and thematic analysis to be undertaken in a logical and sequential manner. The themes that emerged from the first three internet marketing dissertation pdf were, for the most part, repeated with only minor variations in the three latter interviews suggesting data saturation had been reached Guest, Bunce and Johnson, The researcher was a male undergraduate student with some internet marketing dissertation pdf and marketing experience, albeit in internet marketing dissertation pdf different industry sector.
While this background allowed for pertinent exploratory questions to be asked during the interviews it could have resulted Alan Cantor Consulting LLC | Facebook prejudices and assumptions that the researcher was unaware of. By doing so an attempt to engage and review the data through the eyes of both the interviewer and interviewee was made as an attempt to minimise researcher interference while ensuring that all relevant themes were uncovered Rapley, 3.
Informed consent was a prerequisite of the internet marketing dissertation pdf. Once